Watching That Blog
Insights, news and expert advice from the Watching That team.
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Insights, news and expert advice from the Watching That team.
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January 2023 Product Updates
/in Blog, ProductWe’re kick-starting 2023 with some updates to our Monitoring module, designed with teamwork and actionability in mind. That means getting you to the root cause of an issue as seamlessly as possible, to enable you to solve issues quickly. There’s also a handy new page for overseeing your organisation’s account information. We’ll start with the […]
The Future of TV Advertising Global: 5 Things We Loved (1 Thing We Didn’t)
/in Blog, EventsThis week the Watching That UK team descended on King’s Cross for Mediatel’s Future of TV Advertising Global event. Our CEO Cameron graced the stage at the head of the programmatic section, while the team spread out to absorb as many of the presentations as possible. What we loved Welcome to Netflix, Disney, and ITVX […]
The Tyranny of Data Decay, and How To Avoid It
/in Blog, Thought LeadershipWhether we’re talking about dentistry or data, decay is real, but it’s also very preventable. The concept of data decay refers to how the value of data reduces over time. When we’re talking advertising and media – the timeframes are tiny, and the impact of the decay is huge. In the specific sector that we […]
CTV Predictions for 2023
/in BlogLast year gave us plenty of surprises, with global issues affecting life at every level, let alone the media industry. The is no doubt that these issues and their effects will continue well into 2023 and, potentially, beyond. So it is under this volatile, chaotic ceiling that we’ve collectively attempted another list of what you […]
How Did We Do? Our 2022 CTV Predictions Revisited
/in Blog, Thought LeadershipThis time last year we made six predictions about what was going to happen in CTV this year (2022). Did we get it 🎯 spot on, in the right ⚾️ ball-park, or completely 🤦♂️ miss the mark? Prediction #1. Subscriptions will hit saturation point, leading more and more services to offer light ad- supported hybrid […]
There’s No Time To Waste With Always-On CTV Monitoring
/in Thought LeadershipOpinion from Watching That CEO Cameron Church: A standing start Omnicom Media’s Kelly Metz was right when she told the Prog I/O audience that TV measurement is nowhere near as messy as it was just 12 months ago. But that’s not saying much; that was a standing start, and there’s still a long way to […]
Monitoring Module Update: New Look and New Relative Change Monitoring
/in ProductFrom today users of the Watching That Monitoring Module will notice a new look design and a new Relative Change monitor type. Over the last few months our users have provided us with great feedback and we’ve listened, leading to this release. And there is more on the way soon, so subscribe to this blog […]
The Autumn 2022 Product Roundup
/in ProductIt’s that time again, our Autumn Product Roundup, where we recap all the exciting launches and releases we’ve done over the last few months. Last year we had exciting announcements around improved Reporting features, new Metrics and Dimensions and improved Freewheel V4 Log integration support. This year we’ve increased that 10 fold. We’ve doubled down […]
We’re changing our processing delay for Freewheel V4 Logs
/in ProductStarting October 15, 2022, Watching That’s default rollup processing delay of Freewheel V4 Log files will be changing from 15 to 120 minutes. What’s the situation? For over 2 years Watching That has provided a Freewheel v4 Logs Data Connector. Customers who have deployed it have benefitted from all of the Watching That platform functions […]
Announcing the Watching That Monitoring Module
/in ProductFrom today, ensuring continuous peak performance of your scaling video streaming business just got a whole lot easier. Watching That’s new Monitoring Module (available across all platform editions) has been designed, from the ground up, with the needs of your business at the centre of our product innovation. Our research shows that a typical AVOD […]
Report of the Month: Playout Status and Health
/in ProductWhat is the report template? An at-a-glance report that provides operators with a central view of their current playout/endpoint status and overall inventory health. Leveraging 10-minute data intervals, KPIs, operating thresholds and impact visualisations, operators can quickly ascertain if everything is as expected across their entire network. In the event of an any anomalies, operators […]
Why we’re all-in on Independent Measurement and Monitoring
/in Thought Leadership2022 is set to be the biggest year yet for the streaming industry. As the dust settles from a year of mega ad tech IPOs and acquisitions, plus the coming of age of streaming platforms, 2022 is the year the industry has to get back to business. That’s why we, at Watching That, are all-in […]