Watching That Blog
Insights, news and expert advice from the Watching That team.
Insights, news and expert advice from the Watching That team.
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We’re changing our processing delay for Freewheel V4 Logs/in Product
Starting October 15, 2022, Watching That’s default rollup processing delay of Freewheel V4 Log files will be changing from 15 to 120 minutes. What’s the situation? For over 2 years Watching That has provided a Freewheel v4 Logs Data Connector. Customers who have deployed it have benefitted from all of the Watching That platform functions […]
Announcing the Watching That Monitoring Module/in Product
From today, ensuring continuous peak performance of your scaling video streaming business just got a whole lot easier. Watching That’s new Monitoring Module (available across all platform editions) has been designed, from the ground up, with the needs of your business at the centre of our product innovation. Our research shows that a typical AVOD […]
Report of the Month: Playout Status and Health/in Product
What is the report template? An at-a-glance report that provides operators with a central view of their current playout/endpoint status and overall inventory health. Leveraging 10-minute data intervals, KPIs, operating thresholds and impact visualisations, operators can quickly ascertain if everything is as expected across their entire network. In the event of an any anomalies, operators […]
Why we’re all-in on Independent Measurement and Monitoring/in Thought Leadership
2022 is set to be the biggest year yet for the streaming industry. As the dust settles from a year of mega ad tech IPOs and acquisitions, plus the coming of age of streaming platforms, 2022 is the year the industry has to get back to business. That’s why we, at Watching That, are all-in […]
Report of the Month: Unfilled Inventory/in Product
What is the report template? One of the main areas of interest for the majority of our customers and our industry, in general, is understanding where they are losing revenue because they are not filling all possible ad opportunities. Utilising our Unfilled inventory metric, which we define as a rendered ad slot where there has […]
Watching That OTT Predictions for 2022/in Thought Leadership
Wow, what a year! The growth in video/OTT/streaming has been huge and further accelerated by the pandemic and the buzz around CTV shows that it will be a key focus for 2022, and it is time for advertising to step up and deliver. However, there are also some major challenges facing the brave new world […]
Report of the Month: Freewheel Campaign Performance/in Product
What is the report template? From talking to our customers we are very aware that the volume of campaigns they are managing has increased exponentially over the last 12 – 18 months, with some campaign management teams are now dealing with 10x as many campaigns as they were before, and so we decided to focus […]
The Complete List of Product Updates for Autumn 2021/in Product
We are already half-way through Q4 and Christmas and the end of the year is hurtling towards us so we thought we’d take a breath and do a recap of all the product updates that have happened over the past 3 months.
Video Ad Zones: Your New Best Defence/in Technical
Ensuring that every video ad is delivered across every campaign is paramount. If the demand is there, then money is on the table; and no one wants to leave money on the table. Every day OTT rev ops teams spend considerable time and energy monitoring and troubleshooting ad delivery, all to make sure every penny […]
Report of the Month: Viewability/in Product
What is the report template? This report was built to help track viewability performance, and ensure any changes in viewability are easily identified so they can be fixed quickly. With the release of 3 new viewability data points, we wanted to make a template that would highlight the key environment factors that might affect viewability […]
Brightcove PLAY 21: How’s Your Ad Health? Recap/in Events
In case you missed the “How is your Ad Health?” session with Watching That’s Founder and CEO Cameron Church at Brightcove PLAY 21, you can watch it again here. What is not in the recording is the Ask Me Anything live Q&A session. So we thought we’d recap it for you below!
3 Things You Need To Do Today To Smash Your Q4 Targets/in Technical
You’ve got a big revenue target, you’re short staffed and your to-do list is a mile long: welcome to Q4! After the summer lull, Q4 always comes around incredibly quickly. Before you know it, the end of the year is in sight and your targets loom larger than ever. It is always a make or […]