In this interview Cameron talks about video header bidding, Google’s Exchange Bidding Dynamic Allocation (EBDA), General Data Protection Regulation (GDPR), and how digital media publishers plan to differentiate themselves to increase ad revenue opportunities.
He also discusses how Watching That provides digital media publishers with a holistic view of video ad data, and helps them pinpoint critical video player and ad serving issues in need of attention.
“What we essentially do is connect what are currently disconnected piles of data from your ad server and various sources across the organization into one unified view….so you get a lot more intelligence — the sum greater than its parts.”
You can read more about the Express Newspapers case study Cameron discusses here.
Follow Brightcove’s REPLAY series here, covering themes and highlights from PLAY2018, including interviews with the event’s presenters and attendees.